Before the CBD craze swept the country, the Stanley Brothers cultivated Charlotte’s Web – a proprietary, high-cannabidiol, low-THC strain of cannabis – that kick-started the entire plant-based wellness industry. Officially founded in 2014, the eponymous Colorado-based company has maintained its position as a market leader and after five years of grassroots growth, is releasing its first nationwide campaign to stand out among an increasingly cluttered and complex space.