Our History

Legacy and Vision

One mission. Seven brothers. Millions of lives.

In 2009, the vision of the Stanley Brothers was born - serve the community through wellness. From growing medical marijuana for cancer patients in an emerging industry that was still focused on THC, the Stanley brothers focused on researching and leveraging the potential health benefits of CBD and other cannabis compounds.

This endeavor led them to search for the optimal genetics, ultimately discovering them in wild hemp that grew across middle America. These genetics would later become the basis of their hemp-based CBD products, named after a brave little girl, Charlotte Figi who struggled with catastrophic Epilepsy.

In 2013, the world was introduced to the journey of the Stanley Brothers' mission, when CNN’s Dr. Sanjay Gupta featured Charlotte’s life-changing story, which ultimately became the tipping point for thousands of medical refugees to move to Colorado to acquire the Brothers’ tincture. Charlotte’s story challenged public perception, changed laws, ignited research, and accelerated the CBD industry both in the United States and across the world.

The Brothers continued to give their tincture away to thousands through the non-profit, The Realm of Caring. As production neared its capacity, the Brothers turned their mission into a business, and in 2014, Charlotte’s Web, the company was born. 

As the world took notice, the company rapidly expanded, and in 2018, Charlotte’s Web completed an IPO and with the 2020 acquisition of Abacus Health, Charlotte’s Web has now become the global leader in hemp-based CBD products.

The Stanley Brothers now continue to advance their mission with the launch of innovative new brands and initiatives. The companies and brands in the portfolio channel the beneficial uses of the whole cannabis plant with all cannabinoids, flavonoids, and terpenes working together in conjunction with other functional botanicals for targeted wellness outcomes. Our goal is centered on creating wellness solutions for all cannabis users whose focus on health, wellness, and balance to drive their daily lives.

Leading with vision, acting through missions, and growing with love has always been a credo of the Stanley Brothers brands. That message continues to amplify the stories and needs of millions and grows from roots to blossom.


Open for Business · Opens the first medical marijuana dispensary in Denver, CO


Fighting for Rights · Starts first 501c4 in Colorado to lobby for a medical marijuana bill

Growing with Care · Begins growing medical marijuana under the Caregiver Act in Colorado


A New Bill · Assists in the authorship of House Bill 10-1284, helping pave the way for regulated medical marijuana sales in Colorado


New Genetics · Develops the genetics that became the basis for Charlotte’s Web


Figi and the Family · Meets Paige and Charlotte Figi, develops CBD tincture for Charlotte


CNN Interview · First airing of Dr. Sanjay Gupta’s Weed episode on CNN featuring Charlotte Figi and the Stanley Brothers

Big Moves · Charlotte’s Web’s waitlist goes from 40 to 15K people

Realm of Caring · The Realm of Caring is formed by Stanley Brothers, Paige Figi and Heather Jackson


A New Florida Law · “Charlotte’s Web Medical Marijuana” Bill passes

A Company Forms · Charlotte’s Web is formed and plants first hemp crop circle since hemp prohibition

The First Lab · Opens first lab and manufacturing facility in Boulder, CO

A New Act · A bipartisan bill called the “Charlotte’s Web Medical Hemp Act of 2014” is introduced in the U.S. House of Representatives to legalize CBD to treat severe epilepsy


Growing Operation · Charlotte’s Web produces 41,000 lbs of hemp


Aid for Veterans · Charlotte’s Web kicks off social impact projects with the Adaptive Training Foundation for veterans

Becoming #1 · Charlotte’s Web becomes the #1 hemp-based CBD brand by market share


Social Impact · Charlotte’s Web kicks off social impact projects with The Women’s Bean Project

Going Public · Charlotte’s Web IPO

Farm Expansion · Stanley Brothers and Charlotte’s Web expands agriculture programs into Kentucky and Oregon

A New Lab · Charlotte’s Web has record harvest of 675,000 lbs of hemp. Stanley Brothers Labs is formed


Regenerative Farming · Charlotte’s Web kicks off key agricultural research initiative with the Rodale Institute, and extends its 3-year initiative with Center for Discovery around regenerative farming practices

Going Organic · Charlotte’s Web organically certifies over 50% of its crops; the remaining are in organic transition

More Acres · Charlotte’s Web plants 862 acres of hemp


A Wider Web · Charlotte’s Web gains distribution in over 9K retail locations

Our Company
  • SB Innovation

    A Scientific Approach to Natural Wellness

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  • Our Mission

    Compelled by Cause. Rooted in Innovation.

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