Our Values

Roots and Causes

Good Genetics. Compelled by Cause. Rooted in Innovation.

Our mission is predicated on the belief that nature and science are not mutually exclusive for a healthy planet. We believe it is only through a mutual understanding of both that we can reimagine the future of healthcare and correct the faults of a system that has failed us. We seek to achieve this through these 5 pillars:

  • Furthering science and innovation to unlock the potential of botanical therapies
  • Setting new standards of responsible agriculture and manufacturing practices
  • Investing in communities that benefit from natural options 
  • Shifting perceptions on natural health and wellness
  • Providing access to the highest quality botanical therapies
Our Company
  • Our History

    Decades of Innovation. One Cause.

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  • SB Innovation

    A Scientific Approach to Natural Wellness

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