Our Values
Roots and Causes
Good Genetics. Compelled by Cause. Rooted in Innovation.
Our mission is predicated on the belief that nature and science are not mutually exclusive for a healthy planet. We believe it is only through a mutual understanding of both that we can reimagine the future of healthcare and correct the faults of a system that has failed us. We seek to achieve this through these 5 pillars:
- Furthering science and innovation to unlock the potential of botanical therapies
- Setting new standards of responsible agriculture and manufacturing practices
- Investing in communities that benefit from natural options
- Shifting perceptions on natural health and wellness
- Providing access to the highest quality botanical therapies
